Ever wished for a fairy godmother to tackle your endless to-do list? That's exactly what Kristin Richardson created with Sherah, her revolutionary personal assistant platform connecting moms to other moms for both virtual and in-person support.
In this captivating conversation, Kristen shares her journey from C-suite corporate executive to passionate entrepreneur, detailing the moment during COVID that pushed her to leave a 26-year career and build something new. When schools closed and her healthcare job demanded 70-hour weeks, Kristen posted a job listing for personal help—and accidentally discovered both a business opportunity and a social movement. While no full-time candidates applied, dozens of stay-at-home moms expressed interest in part-time, flexible work, while professional women flooded her with messages about their own struggles. "We need to formalize the village," Kristen realized, and Shira was born.
The discussion doesn't shy away from tough topics about gender dynamics in both personal relationships and professional settings. Despite progress, women continue facing significant wage gaps, invisible barriers to advancement, and what Kristen calls "the glass cliff"—where women are only offered leadership positions at failing companies as a last resort. Even more troubling? Women who leave the workforce for just one year can lose up to 30% of their salary when returning, while men's incomes typically rise after becoming fathers.
Beyond business insights, Kristen and host Sam share powerful perspectives on goal setting, manifestation, and the unexpected power of writing down your dreams—even if you tuck that paper away in a drawer. This wide-ranging, authentic conversation offers practical wisdom whether you're an entrepreneur, a working parent, or anyone seeking better work-life balance in today's demanding world.
Ready to transform your overwhelmed existence into a manageable life? Visit mysherah.com to discover how a personal assistant matched to your specific needs could be the missing piece you've been searching for.
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