Bebe is a women's retail brand established in 1976 by Manny Mashouf. It is known for offering a line of women's apparel, accessories, and fragrances, marketed under names like "Bebe," "Bebe Sport," and "Bebe Outlet". The brand aims to combine high-end fashion with affordable prices, creating a luxury boutique feel for urban fashion enthusiasts. Over the years, Bebe has established itself as a prominent contemporary fashion brand, catering to a demographic that is neither junior nor bridge. Today, Bebe continues to thrive, providing an upscale shopping experience both in-store and online.
Reference: Co Pilot
Wikipedia
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Wikipedia
Bebe Stores - Wikipedia
WorthPoint
bebe, Luxury Brand - Guide to Value, Marks, History - WorthPoint
WWD
Bebe Is Thriving - WWD
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