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October is Breast Cancer Awareness Month, and this conversation is rooted in love, legacy, and action. We sit down with Keenan Howard, who shares the powerful story behind Lucinda’s Walk—an initiative he created in honor of his mother, Lucinda, who lost her battle with breast cancer.

What began as a deeply personal loss became a mission to raise awareness, educate communities, and support others affected by the disease. Keenan opens up about grief, survivorship, and how honoring a loved one’s journey can transform pain into purpose. This episode is a reminder that awareness is personal—and advocacy can save lives.