In this episode of The Real Time Show, Rob and Alain welcome Øystein, co-founder of Straum, to discuss the brand's evolution, design philosophy, and future plans. They explore how Straum has grown since its inception, the inspiration behind their unique watch designs, and the innovative features that set them apart in the market. The conversation also delves into the Jan Mayen expedition that inspired their latest collection, as well as the importance of community and storytelling in their brand. Listeners gain insights into the balance of functionality and aesthetics in watchmaking, consumer preferences, and the exciting future of Straum's collections and expeditions.
Chapters
00:00
Welcome Back to The Real Time Show
02:50
The Journey of Straum: Growth and Evolution
05:48
Designing Watches: The Scandinavian Influence
08:32
Crafting a Unique Brand Identity
11:22
Innovative Design Features: Function Meets Aesthetics
14:15
The Jan Mayen: Inspiration from Nature
17:25
Consumer Insights: Understanding the Market
20:26
The Future of Straum: Ambitions and Goals
29:52
Navigating the Storm: A Sailor's Tale
35:10
Designing for the Elements: Watch Innovations
38:15
Future Expeditions: Exploring New Frontiers
44:12
The Evolution of Tool Watches: A New Direction
47:09
Customer Engagement: Enhancing the Experience
Follow the hosts on Instagram @alonbenjoseph, @scarlintheshire, @davaucher and @robnudds.
Thanks to @skillymusic for the theme tune.
