Description

This week on Partnerships Unraveled, we’re joined by Patrick Piwowarczyk, head of AV integrator channels and alliances at HP, who brings deep, hard-earned experience from his time at Polycom, Plantronics, and now HP. Together, we unpack what it truly takes to lead through change in the channel.

From navigating major acquisitions to launching new products while managing partner expectations, Patrick shares the leadership principles that keep ecosystems aligned and thriving.

In this episode, we explore:

• What separates channel leaders who thrive during integrations from those who struggle
• How to execute new product launches without eroding current momentum
• Why trust, transparency, and long-term relationships matter more than ever
• The art of partner enablement across a broad portfolio from headsets to collaboration tools to PCs
• How HP supports partners in selling smarter, not just more

We also dive into how channel veterans like Patrick are helping partners think more like consultants, focusing on customer outcomes, not just products and what that means for the future of partner programs.

If you’re thinking about partner education, portfolio expansion, or leading through change, this episode is packed with takeaways you won’t want to miss.

Connect with Patrick: https://www.linkedin.com/in/patpiwo/

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