Search is changing.
Instead of scrolling through Google results, more people are turning to ChatGPT, Gemini, Claude, and Perplexity for instant answers. That shift is creating a new opportunity: Generative Engine Optimization (GEO).
In this episode, I break down what GEO is, how AI search actually works, and the five practical strategies you can use to get your brand, website, and content cited in AI-generated answers.
We'll cover the differences between SEO and GEO, how AI chooses its sources, why content structure matters, and how to build authority across the web so your business stays visible as search evolves.
If you rely on organic marketing, this is a conversation you can't afford to miss.
