This week we’re joined by Minnie Moll, CEO of the Design Council, who shares stories that shaped her belief in pushing beyond what many think is possible.
From growing up on a boat in the English countryside, Minnie’s deep love of nature and animals fuelled a childhood full of adventure and curiosity, always bringing other children along for the ride.
She speaks with real pride about creating the Design Council’s Design for Planet mission, launched at COP26 in Glasgow. Built on faith that it was the right thing to do, even without all the answers in place. What some might have seen as naïve, Minnie sees as building in flight, with early implementers shaping something bigger. A powerful example of cathedral thinking in action.
We also talk about staying the course, even as climate commitments slip around the world. For Minnie, this isn’t just strategy. It’s a moral imperative and a huge opportunity for growth.
As both CEO and coach, Minnie reframes naivety as limitless belief in what’s possible. A refusal to be constrained by barriers. A trust that transformation and a better world can be created.
Minnie Moll, Chief Executive, Design Council
Minnie spearheads the Design for Planet mission to help address the climate crisis.
She was previously Chief Executive of Jarrold Retail in Norwich, Joint Chief Executive of the East of England Co-op and held senior leadership roles at Notcutts Garden Centres,?What If!, and HHCL.
She was Vistage Business Leader of the Year in 2020 and an Ambassador for Responsible Business in the East of England in 2016. She is currently an Ambassador for the charity Fresh Start and was awarded an Honorary Doctorate of Arts from the University of Westminster in 2024 for her contributions to design and innovation.
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