“The volume game is over.” In this episode of SaaS Stories, Jeremy Chatelaine, Founder and CEO of QuickMail, challenges the outdated playbook of mass cold outreach and explains what actually works in today’s buyer-driven market.
We explore why modern outbound requires precision, relevance, and trust, not scale for scale’s sake. Jeremy shares how intent-led, highly targeted engagement consistently outperforms generic personalisation, and why small, account-focused campaigns are the future of sustainable pipeline.
He also unpacks how AI-powered automation can support outreach execution, from improving deliverability to creating authentic messaging at scale, without losing the human connection.
A practical conversation for B2B SaaS teams looking to operationalise smarter GTM execution, build credibility, and drive meaningful revenue outcomes.
