In this episode of Classeek 15’ host Michael Beek speaks to artist manager Sonia Simmenauer about how artist management has changed over the years, and about managing a young artist and how to guide their career.

Sonia talks about supporting an artist in all decisions big and small, such as what engagements to accept, keeping organised while being on tour, knowing how to communicate and teaching the artist to know their strengths and weaknesses.