In this episode of The Photo Diaries, Grace Costa explores the true value of photography and why photographers often need to be reminded of the impact their work truly has.
Using a clear business branding example, Grace breaks down how photography goes far beyond “just taking photos” and plays a critical role in shaping perception, trust, and connection. She reflects on why so many photographers undercharge — often believing they’re simply having fun — and how this mindset causes them to overlook the long-term value their images bring to a business or an individual.
Throughout the episode, Grace guides photographers to shift their focus from deliverables to transformation, helping them understand how to communicate the outcomes and influence of their work with confidence and clarity.
If you’ve ever struggled to explain your pricing, articulate your value, or felt unsure about charging what you’re worth, this episode will help you reframe photography as the powerful asset it truly is — and step into your role as a professional with confidence.
Find Grace at www.gracecosta.com
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