Understanding your target market is essential for the success or failure of your business. It allows you to identify potential customers' needs, expectations, and buying habits and tailor your products or services accordingly.
This knowledge leads to more effective marketing campaigns, better price strategies, and smarter distribution methods. It also increases the likelihood that your customers will purchase and use your products or services, thereby increasing their satisfaction and brand loyalty.
Finally, having a solid understanding of your target market will help you make the best use of your resources, as you'll be able to target those customers for whom your products and services will be most effective.
This will ultimately increase your ROI and help you stay competitive in the market.
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Who Is Julie Fairhurst?
Speaker • Author • Business Strategist • Founder of Women Like Me
Julie Fairhurst is a force of nature disguised as a woman with a pen and a business brain built for impact. As the founder of the Women Like Me Book Program, she has opened the door for women around the world to share their truth, heal their past, and rise into their power. Since 2019, she has published more than 30 books and over 350 true-life stories — without charging a single writer a dime! Why? Because women’s stories deserve daylight, not gatekeeping.
With 34 years in sales, marketing, and successful business leadership, Julie knows how to turn storytelling into influence and influence into income.
Her mission is clear and unapologetic: break generational trauma one story at a time and help women elevate both emotionally and financially. She doesn’t just publish books, she builds brands, confidence, and possibility, giving women the tools to rewrite their futures, grow their businesses, and lift their families with them.
