What do you think of when you think of persuasion? Do you envision the “slimy, greasy salesperson” who uses unethical tactics? I’m sure you know someone who just makes you cringe when you have to deal with them. This is not what using persuasion is all about!
Using persuasion, you can gain influence and build winning relationships with your customers and clients. It’s about presenting your product or services and a positive, persuasive light. Helping your clients and customers to see your services or products clearly and making the sales process clear and easy for them to navigate. Making it easier for them to make their decision to buy from you or use your services.
These are the five persuasive strategies I personally have used in my 33-year career in sales, marketing, and promotion. I’ve worked with over 2,500 clients.
In today's digital world, when we don't interact with people in person, online elements using persuasion are essential in building and running a successful business. If you come across using these qualities, you can make your business thrive.
Here are the five key strategies of persuasion:
Likability.
Relatability.
Believability.
Authority.
Trust.
There are many more persuasion strategies you can learn about and use in your business. However, these five common strategies, if used correctly, will make a massive difference in how your potential customers and clients react to you and your business.
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Julie Fairhurst - a sales strategist, storyteller, author, and certified master persuader who can help take your business to the next level. With 33 years of award-winning experience in promotion sales and strategies, Julie is a true expert when it comes to crafting compelling sales strategies that get results.
Julie's expertise lies in her ability to create powerful narratives that engage and inspire potential customers. By combining her storytelling skills with her sales knowledge, she can help you create a unique brand message that resonates with your target audience and drives conversions.
As a certified master persuader, Julie has the ability to influence and convince even the toughest of customers. She has a proven track record of developing effective sales techniques that generate real results, and she can teach you how to do the same for your business.
Whether you're looking to improve your sales
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Who Is Julie Fairhurst?
Speaker • Author • Business Strategist • Founder of Women Like Me
Julie Fairhurst is a force of nature disguised as a woman with a pen and a business brain built for impact. As the founder of the Women Like Me Book Program, she has opened the door for women around the world to share their truth, heal their past, and rise into their power. Since 2019, she has published more than 30 books and over 350 true-life stories — without charging a single writer a dime! Why? Because women’s stories deserve daylight, not gatekeeping.
With 34 years in sales, marketing, and successful business leadership, Julie knows how to turn storytelling into influence and influence into income.
Her mission is clear and unapologetic: break generational trauma one story at a time and help women elevate both emotionally and financially. She doesn’t just publish books, she builds brands, confidence, and possibility, giving women the tools to rewrite their futures, grow their businesses, and lift their families with them.
