Your website is either working as your storefront or it is sitting online like a locked door. We sit down with Lisa Blankert, founder of Lab Online Agency in Coquitlam, British Columbia, to get brutally clear on what actually makes a small business website perform: user experience, fast load times, conversion-focused design, and calls to action that make it easy for the right people to contact you. If you have ever thought, “I have a site, so why am I still invisible,” this conversation gives you practical answers.
We also unpack SEO in plain English and why “set it and forget it” does not work. A website that cannot be optimized, tracked, or improved over time becomes an expensive redo waiting to happen. Lisa explains why platform choices like WordPress vs Shopify matter, how brand authority builds trust, and why relying only on referrals can cap your growth when you need consistent lead generation.
Then we zoom out to what is changing right now: AI tools and AI search. More people are looking for services through ChatGPT and other platforms, which means discoverability is no longer only about Google rankings. We talk about how to use AI as a tool without losing authenticity, plus quick wins you can do this week like updating your Google Business Profile, asking for honest reviews, and getting a no-cost website audit to spot technical fixes.
If you found this helpful, subscribe, share it with a business owner who needs more visibility, and leave a review so more women can find the show.
Reach out to Leesa:
https://labonlineagency.com/
leesa@labonlineagency.com
Topics covered in this episode:
Small business website strategy, SEO for business, AI search, website visibility, lead generation, Google Business Profile, website audits, WordPress, Shopify, calls to action, brand authority, and online marketing for women entrepreneurs.
If this conversation stirred something in you… good. That’s where change begins.
Make sure you’re subscribed, share this with someone who needs it, and if you’re ready to tell your story, step into your voice, or build a life that actually feels like yours… You’re in the right place.
I’m Julie Fairhurst, and this is where stories turn into power.
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