If you've ever said "email just doesn't work anymore" — this episode is for you. Because the truth is, email isn't the problem. Your follow-up system (or lack of one) probably is. In this episode, Lindsey breaks down why one email is never enough, what actually moves people forward, and the simple framework that turns email from a guessing game into a real business system.
In this episode, you'll learn:
- Why most business owners don't have an email problem — they have a follow-up problem
- The real reason people don't reply to your emails (hint: it's not about your offer)
- The four things that actually move people forward through email
- The difference between broadcasts, sequences, and conversations — and when to use each
- Why sequences are the most missing piece in most email strategies
- Why email is still one of the most powerful tools for bookings and sales (no algorithm required)
- How to follow up consistently without ever feeling pushy or icky
Episode Timestamps:
- 00:00 — If email feels like it's not working, start here
- 01:00 — The real follow-up problem most business owners have
- 02:00 — Why timing matters more than your message
- 03:00 — What actually moves people forward with email
- 07:00 — Breaking down email types: broadcasts, sequences & conversations
- 12:00 — Why conversations are the most overlooked piece
- 13:00 — Why email is the backbone of business (and social media isn't)
- 15:00 — The tool is not the strategy — and what that means for you
Resources Mentioned:
- Kit (formerly ConvertKit) — Lindsey's email marketing platform of choice - https://www.lindseyaleson.com/kit (aff link)
- Dubsado — mentioned for service providers using a CRM with automated email workflows - https://www.lindseyaleson.com/dubsado (aff link)
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