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Building a Fundraising Board 

Fundraising isn’t about money; it’s about PEOPLE. And some of your most powerful people? Your board. 

In this episode, we dive into the challenges small nonprofits face when trying to activate their boards around fundraising. From fear of asking to a total misunderstanding of what fundraising even is, we’re breaking down the myths, sharing real-world tactics, and giving you the mindset shifts that actually work. 

📌 Don’t forget: We’ve included a Board Fundraising Menu in the show notes with a full list of task ideas you can assign based on your org’s real needs. Plus, we’re also sharing a companion script guide to help your board get even more confident and consistent in their outreach. 

🔑 Getting Your Board to Fundraise - 5 Key Takeaways 

• Fundraising ≠ Begging 
  The fear that fundraising is "icky" or akin to begging is one of the biggest blockers. Reframing it as an invitation into community shifts everything. 
• Boards Don't Understand Fundraising—Because No One Taught Them
  Most board members have never been trained. They’re not unmotivated—they’re just unclear on what fundraising actually involves. 
• Matchmaking, Not Sales
  Great fundraising is about alignment, not persuasion. If the mission and the person don’t align, that’s okay—you’re just finding the right match. 
• Board Members' Personal Stories Are Their Superpower
  A board member sharing why they care hits harder than any brochure. Storytelling > strategy. 
• Accountability = Clarity + Relationship
  Board engagement skyrockets when expectations are clear, roles are specific, and there's a personal connection—like pairing with a staff member. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

✅ 3 Actionable Tips for Small Nonprofits 

1. Assign by Name, Not Role
   “The board” doesn’t do anything. Sam, Deirdre, and James do. Assign clear names to tasks and follow up. It makes a BIG difference. 
2. Use the 1-30-10-7 Pitch Practice 
   Have board members

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! 
• Book a Discovery Call with Further Together: Need help with your fundraising?  See if our values-aligned fundraisers are a fit for your organization.