If your nonprofit is still pouring most of its energy into grants and social media, this episode is your wake-up call. Email marketing is one of the most underutilized and highest-return fundraising tools available to small nonprofits. When it's paired with a smooth, friction-free donation experience, it can transform how your organization generates unrestricted revenue.
On this week's episode of The Small Nonprofit Podcast, host Maria Rio sits down with Christina Edwards, founder of Splendid Consulting and host of the Purpose and Profit Club podcast. You'll learn why your email list is one of your most valuable owned assets, how to build a sustainable email strategy without burning out, and what it actually means to make giving easy for your donors. You'll also hear a story about a nonprofit that raised $1,000 in seven minutes using email alone — and why that's more possible than you think.
Connect with Christina: https://www.splendidatl.com/
Ten email subject lines that you can use: https://www.splendidcourses.com/10
Get the FREE 30-Day Board Fundraising Challenge here: https://www.gofurthertogether.ca/30-day-challenge
We guide your board through 30 actionable things they can do to support your nonprofit’s fundraising, helping them feel confident representing the mission.
Want to tell better stories without being extractive? Get our 10 Dignified Questions: https://www.gofurthertogether.ca/dignified-storytelling
The nonprofit sector often uses storytelling to exploit and sensationalize those who come to us for help. Let me help you get engaging and authentic stories while respecting the dignity of your community.
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