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“And number one question I would get usually is how many emails should I send in a year? So if you're starting from that big picture and I was like, oh, great, great, and I want to write a book, how long should it be? And you get why is that an appropriate response? And it's like, well, you shouldn't write bad content. And it turns out you can write seven books about a middle school kid who's a wizard. And it's like, if we do great content that's really engaging, keep going, please.” — Ben Johnson

the secrets to successful emails with Ben Johnson

Email marketing is the most effective way to engage your supporters. But how do you leverage it for maximum impact? In this episode, we'll discuss how to use email marketing to maximize your nonprofit's fundraising efforts in a way that is aligned with your values and mission. .Join Ben Johnson as he deep dives into the successful ways and strategies to engage community and raise more money for your nonprofit.  

Highlights:

  1. Trends and best practices of email marketing for small nonprofits
  2. Benefits of email list segmentation for fundraising
  3. How to leverage email marketing tools and funnels to raise more money
  4. How you can communicate effectively with donors using email

Connect with Ben:

Get the FREE 30-Day Board Fundraising Challenge here: https://www.gofurthertogether.ca/30-day-challenge

We guide your board through 30 actionable things they can do to support your nonprofit’s fundraising, helping them feel confident representing the mission.

Want to tell better stories without being extractive? Get our 10 Dignified Questions: https://www.gofurthertogether.ca/dignified-storytelling

The nonprofit sector often uses storytelling to exploit and sensationalize those who come to us for help. Let me help you get engaging and authentic stories while respecting the dignity of your community.

You don't need to figure it out alone. Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

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