What if the biggest challenge facing nonprofits isn't moving donors from $100 to $1,000 gifts, but getting people to make their first charitable donation ever? In this episode, we explore a critical gap in the nonprofit sector: getting people to move from non-donors to donors. While fundraisers are experts at cultivating existing donors, very few organizations are focused on helping people become donors in the first place. We dig into why teaching generosity matters, how to lower barriers to entry in philanthropy, and what role nonprofits should play in building a culture of giving that extends far beyond their own fundraising goals.
On this week's episode of The Small Nonprofit Podcast, Maria Rio sits down with John Bromley, founder and CEO of Charitable Impact, a donor-advised fund in Canada that's rethinking accessibility in philanthropy. John shares how he's teaching his own kids about charitable giving, how to build generosity muscles, and why the sector needs to ensure that there are always enough donors in the ecosystem. You'll will walk away with fresh perspectives on how to cultivate generosity as a learned behavior and practical ways to engage potential donors long before they make their first gift.
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