In this energizing episode of What One Thing?, Devon Montgomery Pasha sits down with behavioral science expert and global keynote speaker Nancy Harhut to explore why people say yes and how understanding human decision-making can transform both marketing and event design. Nancy breaks down the emotional shortcuts that drive behavior, the four decision defaults that shape how audiences take in information, and the powerful impact of designing for attention, resonance and action. With real-world examples ranging from dentists to conference campaigns, she shows how small psychological cues can unlock major results and why test-and-learn thinking matters more than ever. Whether you craft attendee experiences or brand messages, Nancy offers a fresh, inspiring lens on what truly moves people.
Produced by: Eming Piansay
