Description

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Welcome to this episode of the Treat Your Business podcast. 

Today we are going to be discussing why people don't buy WHAT you do, they buy WHY you do it. 

Key topics covered in today's episode:

• The goal is not to do business with everybody who needs what you have, but with people who believe what you believe. 
• If I asked you why your customers are your customers, what would you say? 
• When we play the price game, the short-term game to us as a business owner is great, it’s fantastic, but....
• Why not the what, not the how? 
• What’s the difference between physio and pain management? 
• Why people don't buy what you do, they buy why you do it. 
• Why you need to focus on the why, not the how. 
• If you weren’t in existence anymore, what impact would that have on the people you help? 
• How does your voice demonstrate and show the why? 

Resources & Links:

Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

Free Resources: https://treatyourbusiness.com 

Sponsor - Jane & MBST

Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care.

Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo
Contact > support@janeapp.com
jane.app/start THRIVE2MO

MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. 

Enquire via the website > https://mbst.health
Contact > richard@mbst.health