Description

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Season 4: Money, Pricing, Profit, and Paying Yourself

Welcome I'm recording this episode just hours before flying to Dubai (talk about dedication to consistency - 119 episodes and counting!). This topic came up prominently in our recent client Q&A calls, and I knew I had to share these insights about offers, promotions, packages, and programs with you all.

Episode Summary In this episode, I dive into the challenges our industry faces with pricing, particularly post-COVID, and why we need to shift from a pay-as-you-go model to value-based programs and packages. I share my thoughts on creating irresistible offers that make your clients feel silly to say no.

Key Takeaways 🎯 The industry challenges:

• Rising delivery costs (supplies, heating, lighting, rent)
• NHS salary competition
• Squeezed profit margins

💡 Why pay-as-you-go doesn't work:

• Not sustainable or predictable
• Requires weekly sales conversations
• Doesn't facilitate best client results

🌟 Creating a Grand Slam Offer:

• Focus on outcomes, not sessions
• Include clear guarantees to reduce perceived risk
• Value stack with additional benefits
• Create urgency through limited spots or special bonuses

💪 Pricing Strategy Tips:

• Stop competing on price alone
• Sell transformations, not just appointments
• Make packages cost-effective while protecting margins
• Add value through additional resources (guides, apps, etc.)

Action Steps 

✨ Review your current pricing structure ✨ Identify your clients' desired transformations ✨ Create compelling packages that solve problems ✨ Add value-stack elements to your offerings

Resources & Links Want to learn more about implementing these strategies? Check out our Thrive programmes where we teach these exact methods. https://join.thrive-businesscoaching.com/evolveprogramme

🎬 Next week: Tune in to learn about paying yourself as a director vs. an employee!

Resources & Links:

Apply for Katies Plan for Your Clinic: https://thrive-businesscoaching.com/katies-plan

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

Free Resources: https://treatyourbusiness.com 

Sponsor - Jane & MBST

Practice management software that brings scheduling, charting, billing, payments, and patient communication into one connected system so you can reduce admin and focus on patient care.

Book a Demo > https://meetings.jane.app/meetings/jane-app-uk/uk-demo
Contact > support@janeapp.com
jane.app/start THRIVE2MO

MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. 

Enquire via the website > https://mbst.health
Contact > richard@mbst.health