The demographic shifts reshaping financial services present both challenges and opportunities for credit union lending. In this episode of ON with Origence, Brit Barker, senior vice president of sales at Origence, shares insights from the company’s latest market research report, which outlines how Southeast credit unions can expand credit access, grow loan volume, and build lasting dealer relationships. Barker discusses how all credit unions can reach underbanked and credit-invisible consumers, why the dealership has become the new branch front door, and how indirect lending creates a powerful entry point for Gen Z and millennial borrowers. He also explores how data-driven decisioning, modern lending technology, strong dealer relationships, and responsible use of AI can increase funding rates, reduce friction, and turn first-time borrowers into long-term members.
Check out additional resources from Origence based on this episode:
· White paper | A guide to AI technology and credit union lending
