Description

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Season 4 kicks off with the episode we've been wanting to do for a long time. Meredith and Caitlyn walk through four real horror stories from contractors who came to FatCat after getting burned by other agencies — names left out, lessons left in. From the agency that held a contractor's website, ad accounts, and Google Business Profile hostage, to the "lead inflation" reports that counted every wrong number and telemarketer as a win, to the revolving door of account managers, to the agency quietly running a contractor's closest competitor. The episode closes with a lightning round of eight red flags to watch for the next time you're shopping for a marketing partner.

What you'll learn:

• The four ownership questions to get answered in writing before you sign (website, domain, ad accounts, tracking numbers and data)
• Why "leads are up and cost-per-lead is down" can be a mirage — and how to demand real definitions
• How account-manager churn quietly erodes your campaigns
• Why service-area exclusivity protects you from subsidizing a competitor's education
• An 8-point red-flag checklist for vetting any agency

Got a horror story of your own? Email us (address in the show notes) and we may feature it anonymously in a future episode.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.