If you are at a place where you have a consistent body of work and you have at least a simple marketing plan, you need to make sure that one of the pillars of that marketing plan is educating potential clients.
First, you need a solid education foundation and often it is built around the wrong theme. The correct theme is “what is my potential client worried about/strugling with/preventing from getting on the calendar”. Not about you as a photographer. We will go over how to create these content ideas + how to implement them.
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