As an artist, you need to know the elements of your ideal session. You can break these elements down and begin to use those as pillars of you marketing. Instead of saying you are best at photographing families with kids, you are best at photographing playful families. Or snuggly families. Or maybe you target fancy families. When you are looking through your viewfinder (or looking at the back of your camera since you are probably cooler than I am) more often than not you want to be doing so at a session that feels ideal for you as an artist.
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