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Beth Ochoa is the CEO of GDC Marketing and Ideation. When I was considering my guests for the culture series, I immediately thought of GDC. I have worked with them on several different projects over the years and something that has always stood out to me is how talented AND happy their employees are. And, that as we know, is a sign of a good leader and a good culture.
Beth's ability to lead, construct and manage teams is matched only by her vast knowledge and experience in the marketing and advertising industry. She is a leader in every sense of the word.
She has been a proud member of GDC for over 20 years. Beth’s abilities as a communicator and a leader as well as her superior work product have singled her out as a dedicated team member and an expert in her field. Through hard work and persistence, Beth worked her way up the GDC ladder until, in 2019, she was made GDC’s chief executive officer.
Here are some takeaways from our conversation:
1. Continued success for small businesses really is about the Planning and how you are able to adjust and then revisit the plan along the way.
2. Goals at the company, department, and individual level are key. Employees thrive when they know what is expected of them.
3. Genuinely caring about your people is the key to a strong culture. As simple as that is it can still be a unique concept.
4. Consider providing employees something to look forward to
5. Instead of Win or Lose, reframe your lens to be Win or Learn
6. As long as the team is operating well and you have the bandwidth to do something else, employees should be able to work on other projects.
7. Trust and Communication are key to building a culture.
8. When your team is working well and getting the deliverables complete there can be more flexibility.
9. StrengthsFinders provides the ability to create an environment where employees are recognized by their Strengths and can therefore feel comfortable showing up as their true authentic selves.
10. Adding a Leadership Development program for leaders benefits the employees and the organization. It allows employees to grow and develop and provides succession planning for the organization.
11. When stepping i
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With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.
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