Description

On today’s episode of Small Business School, I got to chat with Katie Dooley, the creative mind behind Paper Lime Creative, a branding and design agency based in Edmonton, Canada. Katie’s passion and talent for design have made her a first choice for so many businesses looking to amplify their branding. Her fresh perspective on life and business caught my attention when we met a few months ago so I’m so excited to get into our conversation!

Topics Covered:

• How Katie has built authority with her clients by focusing on their needs and prioritizing those needs over the wants of a business .
• The importance of branding as a business tool, not just for aesthetics but as a powerful means to convert prospects faster and create a cohesive user experience.
• The often overlooked aspects of branding, such as the impact of greeting cards and unique packaging.
• The Pitfalls of DIY Branding with Canva and AI. Katie advises against the use of tools like Canva and AI for branding due to potential trademark issues and the long-term benefits of investing in professional design.

Branding is a key tool in the long-term health of your business. Ready to take your branding to the next level? Contact Katie through her website!

Katie Dooley ’s Links:
Instagram: https://www.instagram.com/paperlimecreative/
Website: https://paperlime.ca/

Staci's Links:
Instagram. Website.