Description

In this week’s episode of Business Builders, we’re diving into one of the hardest questions every entrepreneur faces — when to let go of an offer that’s no longer serving you. Just because something’s profitable doesn’t mean it’s right for your business.

Together, we’ll look at how to assess your products or services through a lens of energy, alignment, and long-term sustainability. It’s time to create more space for what truly lights you up.

Key topics covered:

• Why profitability isn’t the only kind of return on investment that matters.
• How to recognize when an offer is draining your energy (even if it’s making money).
• Understanding the “fear of letting go” and how the sunk cost fallacy keeps us stuck.
• The five-point system to audit your offers and spot what’s out of alignment.
• How to gracefully phase out or reshape an offer that no longer fits your vision.

Challenge:

Audit your current offers using Staci’s 5-point system — profitability, energy, scalability, client results, and alignment. Then, circle one offer that might need to be retired or reshaped and reflect on what changing it could make possible for your business.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.