Description

In this episode of Small Business School, we dive into actionable advice for small business owners on marketing with Maggie Glenski, Founder and CEO of Wrinkles Content Studio. Wrinkle's Content Studio collaborates with ambitious female founders every step of the way, bringing big agency experience to content strategy and development for social media, email and blogs. Maggie shares her journey from the corporate world to entrepreneurship, highlighting the importance of aligning with your passion and connecting with your audience.

Topics Covered:

• Maggie specializes in social media, blogs, and email newsletters for lifestyle brands and female founders. These modalities offer different ways to connect with your audience and enhance your online presence.
• Developing a solid content strategy involves understanding your audience, choosing the right platforms, diversifying your content buckets, defining your brand's tone and look, and creating a content calendar for consistency.
• Analyzing your content's performance through engagement metrics, such as likes, comments, shares, and saves, is crucial for refining your content strategy. Engaging with your audience by responding to comments and actively participating in social platforms is equally important.
• Be consistent with your content posting, but start with a realistic schedule that you can maintain. Above all, have fun with your content creation and explore new ideas and trends in your industry.

Maggie recommends the book "Big Magic" by Elizabeth Gilbert for inspiration and fostering creativity in both personal and business pursuits.

Connect with Maggie if you want to learn more content marketing strategies!

Maggie’s Link’s:

Website: https://wrinklesstudio.com/

Instagram: https://www.instagram.com/wrinklesmedia/

Email newsletter: https://view.flodesk.com/pages/64d683d94e6d7765ad52a59f

Staci's Links:
Instagram. Website.