Description

Welcome back to Small Business School! In this episode, I am joined by Sigute Zitikyte, a certified business coach and author of "Multi Passionate." She also writes a weekly column called “The Friday Newsletter”, which helps ambitious professionals find their voice, build a career off the beaten path, and finally embrace their multi-passionate selves. Sigute has consulted for hundreds of online business owners and helped launch and grow multiple 7-figure businesses, including Dharma Coaching Institute and Mindvalley Coach, as well as numerous creative projects for visionaries, including bestselling books and podcasts in the personal transformation space. I am so excited to dive into a conversation with her today on 

Topics Covered:

• Treating your career as a portfolio and being strategic about investments in different opportunities.
• Branding beyond attracting clients, emphasizing the value of building relationships for future partnership opportunities.
• Identifying the right platforms for engagement in your business. Could you benefit from a bigger LinkedIn presence? 
• Crafting authentic content aligned with personal values.
• Shifting your brand identity, particularly for those interested in venturing into speaking engagements or other new projects. ​​
• The importance of clarity, mission, and presenting yourself as an easy ‘yes’ for potential opportunities.

Create your movement with strategic branding, investment in authentic marketing, and embracing your multi-passionate nature. Check out Sigute’s book ‘Multi-Passionate’ and reach out to her on Instagram!

Sigute’s Links:
Personal Instagram: https://www.instagram.com/sigutezitikyte/
Website: https://sigutezitikyte.com/
The Friday Newsletter: http://thefridaynewsletter.com
Order ‘Multi-Passionate’: https://sigutezitikyte.com/book

Staci's Links:
Instagram. Website.