Description

In this episode of Small Business School, we’re joined by Peg Fitzpatrick, a seasoned social media strategist and author of ‘The Art of Small Business Social Media: A Blueprint for Marketing Success’ coming soon! She helps small businesses create impactful online strategies to grow their presence and engage with their audience. With a passion for practical tips and creative content, Peg’s work empowers entrepreneurs to turn their visions into reality!

If you’ve ever felt overwhelmed by the need to be perfect online, Peg’s insights are just what you need. Join us as we dive into practical tips for reducing the stress of social media and connecting more genuinely with your audience!

Topics Covered:

• How Peg’s career evolved from hands-on experience with early social media tools to becoming a trusted consultant and author.
• Why one-size-fits-all strategies don’t work and how to create a social media plan that fits your unique business needs.
• Tips on optimizing your social media time and avoiding the common pitfalls that can waste valuable resources.
• The importance of being authentic rather than perfect.
• How to simplify your social media tasks to make them more manageable and less stressful.
• Why a mix of online and offline interactions can set you apart.
• How responding to comments and messages builds stronger connections.

I’m so excited for you to dive into Peg’s upcoming book—it's packed with strategies to make your social media efforts more effective and less daunting. Pre-order it now using the link below and use code: ‘SBS20’ for a discount!

Peg’s Links:
Website
Pre-order Peg’s Book Here - Discount code - SBS20
Instagram

Register for the Canadian Small Business Summit here! 

Staci's Links:
Instagram. Website.