Description

Welcome back to Small Business School! In this episode, I dive into a question I get all the time: “How do small businesses survive against Amazon?” Spoiler alert — some don’t, but many thrive. And the difference? It’s not what you think. I’m breaking down the truth about competing in a world where giants exist, and why your mindset and innovation matter more than your price tag.

Key topics covered:

• Why Amazon isn’t the “small business killer” people think it is
• How shaming customers for shopping on Amazon actually pushes them away
• What thriving small businesses do differently (hint: they innovate!)
• How to create a competition-free zone where your uniqueness wins
• Two smart paths forward: play a whole different game — or use Amazon as a tool

Your biggest threat isn’t Amazon — it’s the version of you that’s afraid to stand out. Compete by being human, build connection, and remember: no one can do you better than you. 💛

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.