In today’s episode of Small Business School, Staci sits down with Jen Szpigiel, founder of Becoming Iconic and editor-in-chief of Iconic Magazine, to explore her 20-year entrepreneurial journey. Jen shares how motherhood shaped her path, how she built a thriving personal brand across industries, and why reputation and relationships became the driving forces behind her lasting success. This conversation brings both strategy and heart, opening a powerful window into what it truly takes to build something iconic.
Key topics covered:
- The pivotal moment that pushed Jen from corporate marketing into entrepreneurship
- How she built her first multi 8-figure beauty and wellness brand long before “coaching” existed
- The identity shift of young motherhood, and the ache that sparked her desire to build something of her own
- Why pivoting triggered criticism…and how her reputation carried her through it
- The surprising truth about visibility and why relationships matter far more than algorithms
- Jen’s simple, highly effective daily practice for nurturing meaningful connections
- The difference between genuine relationship-building and transactional networking
- Why long-term nurturing leads to clients who arrive at exactly the right time
- The emotional maturity required to show up in the DMs without expectation or entitlement
Jen reminds listeners that iconic brands aren’t built overnight, they’re built through consistency, integrity, and genuine relationships that compound over years.
Connect with Jen:
Instagram: @becomingiconic @iconicmagazine__
Website: www.becomingiconic.co
Staci's Links:
Instagram. Website.
