Description

In today’s episode of Small Business School, we are unlocking the power of LinkedIn with Janice Porter, a relationship marketing specialist who knows LinkedIn like the back of her hand. Janice has a passion for teaching people who want to build their businesses through relationship marketing and networking using online and offline strategies. Janice believes that LinkedIn is THE platform for attracting new clients, strategic partners and referrals.

Topics Covered:

• The importance of choosing platforms where your audience hangs out. For businesses, especially service providers, LinkedIn stands out as a direct and effective business platform.
• Janice's approach of genuine, no-frills connection-building on LinkedIn. It's not just about self-promotion; it's about helping others and leaving them better off.
• The essentials of a winning LinkedIn profile—Header, Headshot, Headline, and Hook. 
• The importance of recommendations on LinkedIn. Current and genuine recommendations serve as social proof, giving credibility and trust to your profile.
• The need for value-driven, educational, and engaging content on LinkedIn. Understanding the algorithm's focus on connections helps tailor content for maximum impact.
• Whether you aim to be an authority in your field or focus on networking, consistency is crucial.

Connect with Janice and explore more about relationship marketing on her website and don't miss her podcast ‘Relationships Rule’!

Janice’s Link’s:
LinkedIn: https://www.linkedin.com/in/janiceporter/
Facebook: https://www.facebook.com/janiceporter1
Website: https://www.janiceporter.com/
Podcast: https://www.janiceporter.com/podcast.html
Email: janice@janiceporter.com
Free Training- 7 Steps To Build Solid Business Relationship That Last (& GrowYour Business): https://www.janiceporter.com/#7Steps

Staci's Links:
Instagram. Website.