Description

Navigating the world of professional visibility can feel daunting, especially as expectations around “showing up” online continue to shift. What does it really mean to put yourself out there, and how do you do it in a way that’s authentic, sustainable, and aligned with your goals? 

This week on The Change Effect, I’m joined by LinkedIn strategist and ghostwriter Julia Zatta for a conversation about stepping into visibility, building your personal brand, and leveraging LinkedIn as a low-lift, high-impact platform for professional growth. 

Get 20% off your Day by Daybook®  with the discount code NEW20 here. 

Julia Zatta is a LinkedIn content strategist and ghostwriter who helps founders, consultants, and service providers turn their ideas into clear, human content that builds trust and generates leads. She specializes in making LinkedIn feel simple, strategic, and doable without feeling performative.

In this episode, Julia and I discuss:

• The evolution of LinkedIn from a static resume platform to a social media space for personal storytelling and professional networking.
• Why building a personal brand is essential for both entrepreneurs and those working within corporate environments.
• Practical steps to update your LinkedIn profile, clarify your audience, and create consistent, meaningful content without burnout.
• Strategies for overcoming the mindset blocks and reluctance many people feel when stepping into online visibility.
• How even simple LinkedIn posts help keep you top of mind—sometimes without much engagement, but still yielding big opportunities.

Ready to get started? Join Julia’s 7 Day LinkedIn Visibility Sprint and start showing up confidently without burning out. 

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