The fear of “bothering” donors has nonprofits sending fewer emails than Sephora sends about mascara. And you know what that means? Fewer emails = fewer donations.
In this episode, I’m pulling back the curtain on why silence in your donor’s inbox is way more damaging than showing up with short, story-driven emails. I’ll tell you why Patagonia, Old Navy, and Jimmy John’s can email you daily without you hitting unsubscribe, and why nonprofits should stop hiding behind once-a-quarter newsletters that nobody reads (hello, donor amnesia). This conversation is all about making email fun again and turning it into your #1 fundraising engine. If you’re tired of being ghosted by donors, I’ll show you how to stay top of mind, raise more money, and build genuine relationships… all from your inbox.
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For a full list of links and resources mentioned in this episode, click here.
It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here.
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