Description

In this episode, Martin Soler, a former hotel general manager who is now a fractional CMO for large travel tech companies and the co-founder of 10minutes.news, shares his observations and insights from the Paris Olympics and how they can be applied to the hospitality industry.

Listeners will learn:

• How the Paris Olympics were surprisingly well-organized and created a fantastic vibe in the city, despite initial complaints and disruptions (01:42)
• The importance of training staff, from police to subway operators, to create a welcoming experience for visitors (03:43)
• The trend of hotels setting outrageous rates for big events, leading to lower occupancy and missed opportunities (04:31)
• The significance of consistent branding across uniforms, signage, and the overall experience, similar to what hotels strive for (07:27)
• The role of technology in creating a seamless experience, such as integrating metro tickets into mobile phones (09:38)
• The shift in luxury brands, like LVMH, moving towards sports and casual wear, reflecting a change in culture and the importance of performance (11:51)

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Hospitality Daily is brought to you with support from Mews, the operating system for hospitality that replaces fragmented systems with one connected way to manage reservations, payments, revenue, and guest service. Listen to my recent conversation with Mews founder Richard Valtr for a deep dive on what's happening with AI and hotel tech today.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands