This week 📢I talk🎙️with Kate Jerkens at Uncle Nearest and Caitlyn LuBell at BoozeBiz and we discuss the beverage industry in 2025 and 2026. 👏🍷 🎇 🎉 ✨ 👏🥂 😁
👀📹 Watch here: 👉👉 [PASTE HERE]🚀✨🍹
2025 was a reset year for beverage 🍷🍺🍹 RTDs surged, NA grew, costs spiked & hiring shifted. We break down data, trends, distributor chaos & what’s coming in 2026. 👀 👉 @ThirstyThursdaysat3PMEST
2025 shook the beverage industry to its core 🍸📉. From RTD dominance and NA growth, to California distributor chaos, premium pricing pressure, and talent market stress, this episode breaks it all down—no fluff, just real talk.
Key Takeaways 🔑
🎯 Why this matters:
If you’re building, selling, hiring, or distributing in beverage—this episode helps you see the chessboard, not just the pieces.
Describe 2025 and 2026 in One Word
Jessie Ott
2025:
“My word was to level up on the "experience” of enjoying a cocktail.
2026:
"My word is "hopeful". I’m hoping that this is the new foundation of what’s to come.”
Caitlyn LuBell
2025:
“My word for 2025 was "evolution.”
2026:
“My word for 2026 is "growth"… we can only go up from here.”
Kate Jerkens
2025:
“I think "reset" was a great word. I still think reset is applicable.”
2026:
“Mine is "change"… something’s got to change and I believe it will.”
⏱️ Chapter Descriptions
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