Ever feel like your business is thriving… while you quietly disappear in the background? In this episode, I’m joined by Kate Assaraf, CEO of DIP Sustainable Haircare, for a real, grounded conversation about building a business without losing yourself—especially when you’re also raising kids and carrying the mental load.
Kate shares how her obsession with reducing plastic (sparked during pregnancy and a very unsettling story about plastic pollution) led her to create high-performance, plastic-free shampoo and conditioner bars—without leaning on the typical “must-have” growth tools. We talk burnout that doesn’t just feel emotional—it shows up physically: sleep disruption, nervous system overload, and the confusing reality of “doing everything right” with diet and exercise… and still feeling worse.
You’ll hear what finally became Kate’s turning point, why stress management had to come before “more hustle,” and the boundaries that helped her rebuild her health (including reworking her calendar, switching to lower-intensity movement, and stacking small daily practices that actually work).
Want to explore DIP? Start at dipalready.com and follow @dipalready on Instagram. You can also find Kate online and through her writing, including her Forbes column.
For more wellness tips and exclusive content, join my newsletter! Sign up now at https://wellness-in-every-season.kit.com/5-days-to-mastering-mornings-and-evenings receive a free 5-day guide called "Awaken and Unwind: 5 Days to Mastering Life's Mornings and Evenings."
