The content creation landscape is shifting dramatically, with AI tools generating more content than ever while major platforms expand their offerings. This shifts the fundamental question for business owners from "should I create content?" to "how can my content stand out in an increasingly crowded digital world?"
In this special episode of Own Your Brand Show, I'm joined by my son Trevor for a cross-generational conversation about content strategy in 2025. Trevor brings fresh Gen Alpha insights as we explore how content creators must adapt to an environment where everyone—including artificial intelligence—is producing content at unprecedented rates. We discuss a YouTube channel completely run by AI, from video creation to comment responses, highlighting the growing need for human authenticity in content.
The conversation takes fascinating turns as we reveal how Walmart has installed content creation studios in their stores and Netflix is launching a dedicated video podcast section. These moves by corporate giants underscore content's central role in modern business and entertainment. For business owners, this means generic content no longer cuts through the noise—your strategy must be intentional, consistent, and authentically you.
We delve into finding the right content format that matches your natural communication style, the importance of strategic planning versus random posting, and why human connection remains your strongest differentiator in an AI-driven world. As Trevor notes, even top creators like Mr. Beast understand that personal elements in content create engagement that artificial intelligence simply cannot replicate.
Whether you're just starting your content journey or looking to refine your existing strategy, this conversation offers practical insights on creating content that builds your business rather than adding to the digital noise. Subscribe to the Own Your Brand Show for more conversations that help you develop content that converts and authentically represents your brand in this rapidly evolving digital landscape.
ABOUT
Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.
She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.
Each week, Victoria breaks down practical content marketing strategies in her solo “Own Your Brand” episodes and sits down with entrepreneurs in her Behind the Brand series to uncover the stories, struggles, and systems behind their success. Because when we get real about the wins AND the struggles, we realize we're not alone and that's when real transformation happens.
Follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.
📩 For sponsorship or business inquiries:
mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211
