The weekly story for our StoryBank is back. Today's story is about when “better” quietly turns into “too much.”
In business, it’s tempting to think:
* If fast is good, faster must be better.
* If growth is good, more growth must be better.
* If we delight customers today, we must delight them even more tomorrow.
But there’s a point where improvement stops adding value and starts draining energy.Where the marginal gain for the customer is tiny… but the cost to the team is huge.
The tricky part? That point is rarely obvious—until you’ve already crossed it.
I recently came across a real-life example from a company that learned this lesson the hard way. The story begins with a small, innocent improvement… and ends with burnout, guilt, and an unexpected realisation about what customers truly value.
I’ll leave you with this question:
Where in your business could “enough” already be plenty?
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