A story not just for the Steve Jobs and Apple fans.
There are stories and then there are stories. Stories of event that changed the course of history in a particular field or for a particular company. This story is one such. Changed it for advertising, for the Super Bowl and for Apple.
What other such momentous events in business come to your mind? I am looking for anecdotes. Like when Andy Grove and Gordon Moore of IBM sacked each other and hired themselves back (that is a story for a future episode).
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