“Storytelling doesn’t work in serious/important business situations.” has been a common refrain I have often heard. 7 years ago, when I started StoryWorks, I heard it very often. It’s reduced now but the objections hasn’t disappeared.
Do you have similar doubts? Or have you heard your colleagues voice similar concerns?
Would you believe a merger between two iconic companies - Disney and Pixar has business storytelling at its root?
Hopefully this story will help change the false perceptions some people have about business storytelling. I first heard this story from the my partners in Australia - Shawn Callahan and Mark Schenk from Anecdote.
Listen on......
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#StoryBank https://bit.ly/WStoryB and
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You can also join our WhatsApp group to get a copy of this video. https://bit.ly/SW_WA_1
Our website has a video version of this story. https://storyworks.in/storybanks/
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