🎙️ Pre-Owned, But Make It Sexy
Word on the Street – Episode 29
Guest: Matthew Davis, Marketing Director at TradePending
Host: Andrew Street
How do you source better used cars, close more trade leads, and stay top of mind without annoying your customers? In this episode, Andrew sits down with marketing veteran Matthew Davis from TradePending to talk about all things pre-owned inventory, fixed ops growth, and modern dealership marketing.
From website conversion hacks and co-op-free retention plays to hilarious takes on AI and Facebook ads, this is one of our most jam-packed and entertaining episodes yet.
🔍 Timestamps:
- [00:00] – Intro: Why pre-owned inventory is the biggest profitability play right now
- [03:45] – Competing with Carvana & CarMax: The real difference is process
- [07:15] – The #1 website mistake dealers make with trade-in tools
- [12:30] – How to increase trade leads without killing conversion rates
- [16:50] – ValueWatch: The tool that makes your customers actually come back
- [22:00] – Why a plain-text email can outperform your best banner ad
- [26:30] – Instagram green screens + hyper-targeted trade campaigns
- [31:40] – Zuck’s AI takeover: Can Facebook really do it better than you?
- [36:15] – Making co-op compliant creative in seconds with AI prompts
- [39:50] – FBI tip: How to spot a North Korean job applicant 🤯
- [45:10] – Why dealers still ignore service marketing (and why that’s changing)
- [51:45] – The rise of loyalty automation — no lifting required
- [58:00] – The real ROI of branding vs. leads
- [1:04:00] – Your website is broken (and it’s not your fault)
- [1:10:25] – The value of human-centered social content (and ditching hashtags)
- [1:16:00] – Direct mail, mugs, and the power of omnichannel follow-up
- [1:22:15] – In-dealership interviews: giving your store a voice and a soul
- [1:27:00] – Wrap-up: What’s next in marketing, service, and loyalty
📈 If you’re in the trenches trying to grow leads, keep customers, and cut through the noise — this one’s for you.
🎧 Listen now and don’t forget to subscribe.
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