Ready to stop daydreaming and start building? Kevin Fedor, Founder & Digital Marketing Strategist at Follow Spike, and I dig into the real tradeoffs behind side hustles, full-time leaps, and why validation on nights and weekends rarely scales unless you design for it. With marketing operator and agency leader Kevin Fedor, we unpack how to test offers fast, keep costs low, and decide when traction justifies quitting your job. If you’ve been hiding behind plans and perfection, this conversation gives you a practical path to your first paying customer.
If you’re on the fence, start small and public: pitch a pilot, frame your first dollar, and learn in the market. Subscribe for more candid playbooks on small business growth, share this with a friend who needs the push, and leave a review to tell us what you’ll test this week.
Also, learn more about Kevin and his work at Follow Spike at http://followspike.com/
