Description

In this episode, Heather Holst-Knudsen and Matt Reilly discuss the transformation of Fusable, a 110-year-old data-driven business spun off from Randall-Reilly. Matt shares insights on leading a legacy business into a new era with a startup mentality, the integration of data and AI for competitive advantage, and the importance of aligning with customer needs. They also cover RevvedUP 2025, an invitation-only event for CEOs and revenue-critical teams.

Key Topics:

RevvedUP 2025: Heather announces the upcoming event designed for CEOs and C-suite leaders to discuss data-driven enterprise value.

Fusable’s Transformation:

• Fusable’s evolution from a media company to a data-focused organization.
• Reilly describes the brand's history, customer relationships, and the company's focus on data integration to improve client outcomes.

Challenges and Opportunities as a "110-Year-Old Startup":

• Adopting a culture that embraces both legacy strengths and modern innovation.
• Transitioning from a media-centered model to a "data-first" company, driving relevance in clients' operational workflows.

Strategic Pilots and ROI:

• Matt emphasizes piloting before scaling. A recent pilot achieved a 10x ROI, demonstrating the potential of Fusable’s integrated data approach.
• The pilot's success led to full-scale implementation and improved data accessibility for clients.

Customer Success and Sales:

• Fusable’s shift from "selling data by the pound" to offering tailored data solutions.
• Cross-functional teams focus on customer needs, providing a unified experience across data assets and support.

Data Ethics and Security Concerns:

• Privacy, security, and data ethics are priorities, especially as Fusable integrates advanced AI capabilities.
• Concerns include the risks of data misuse and the necessity for robust security protocols.

Talent and Cultural Alignment:

• Importance of building a workforce aligned with Fusable’s growth vision.
• Reilly's approach to talent development through the "Fusable Academy" ensures employees adapt to the company's data-first strategy.

Advice for CEOs:  For leaders navigating data transformation, Matt underscores starting with client-driven pilots and incremental improvements.

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.