People who waste your time suck. It's true, but we have to give them some slack here. We are bombarded by marketing every second of our life. When we see a good offer or opportunity we like to jump on the offer. That's what your ads do. They create FOMO and people "jump" on by saying they want it, but then don't show up. What can you do to minimize the amount of tire kickers wanting everything for free, and minimizing the amount of no-shows to your business?