E115: uMed was a marketplace platform for self-insured employers to shop for healthcare services that David started with his son Dan in late 2019.
When the COVID-19 pandemic brought business to a halt, they pivoted to a COVID-19 testing business to solve the overwhelming demand problem for timely and convenient testing. Competing in a market dominated by large hospital systems and state health departments, they discuss how uMed beat these incumbents at their own game by providing better, cheaper and faster testing at scale. (recorded 4/19/24)
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