Description

What if trust wasn’t something you either had or didn’t have?

In this episode of The Better Leadership Team Show, I speak with Matt Jarvis, co-founder and co-chairman of 72andSunny, about why trust is the ultimate amplifier of teamwork.

Matt helped grow 72andSunny into a global advertising agency with more than $250 million in revenue, operations across five continents, multiple Agency of the Year awards, and recognition as one of the world’s most innovative companies. Its success was built on a culture that replaced silos and ego with collaboration, optimism, and personal growth.

Matt explains how leaders can understand trust through three dimensions: honesty, respect, and responsibility. We also discuss why great organizations grow their own stars, how daily development shapes culture, why people should attach their egos to the team’s outcome, and what genuine succession planning looks like.

Matt also shares his work with the Surfrider Foundation and why grassroots ocean advocacy gives him hope about the future.

Key Takeaways

• Why trust is more important than strategy
• How honesty, respect, and responsibility shape trust
• Why treating trust as binary makes it harder to repair
• How to communicate difficult truths with an open heart
• Why employee development must extend beyond formal training
• How to grow stars instead of relying on outside superstars
• Why teams should attach their egos to the collective outcome
• How strong succession planning creates a lasting organization
• Why grassroots environmental action can replace despair with optimism

Guest Contact Information and Links

Matt Jarvis
Co-founder and Co-chairman, 72andSunny
LinkedIn: https://www.linkedin.com/in/mattjarvis1/
72andSunny: https://www.72andsunny.com
Surfrider Foundation: https://www.surfrider.org

Thanks for listening! Connect with us at mike-goldman.com/blog and on Instagram@mikegoldmancoach and on YouTube @Mikegoldmancoach