Description

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In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores four unconventional marketing strategies to help sports teams reach new fans and grow their brand. The strategies discussed include partnering with community events, leveraging hotel and tourism partnerships, utilizing movie theater advertising, and engaging in influencer marketing. 

Each strategy is designed to create unique opportunities for teams to connect with potential fans and increase ticket sales.

Takeaways

• Partnering with community events can expand your audience.
• Cross-promotions with local events create win-win situations.
• Hotels can be great partners for reaching visitors.
• Movie theaters offer a captive audience for advertising.
• Influencer marketing can drive engagement and ticket sales.
• Micro-influencers are often more effective than big names.
• Creating unique experiences for influencers can enhance promotion.
• Utilizing local events can build community connections.
• Think creatively about where to promote your team.
• Choose one new tactic to implement this season.

Chapters

00:00 Introduction to Unconventional Marketing Strategies
01:38 Partnering with Community Events
04:25 Leveraging Hotel and Tourism Partnerships
07:46 Movie Theater Advertising: Captive Audiences
10:10 Influencer Marketing for Sports
12:55 Final Thoughts and Actionable Tips

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